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INSIDE:

Chapter 1: Your Digital Marketing Strategy Template
The Customer Value Journey is the strategic foundation of everything we do
here at DigitalMarketer. It’s the master template upon which every other digital
marketing discipline and tactic is built. Learn all 8 stages and how you’ll use
them to create a winning strategy for your business.

Chapter 2: Developing a Content Marketing Strategy
Done right, your content marketing will not only attract prospects, but also
move them through a marketing funnel to drive more sales and grow your
business. Learn how to plan your content marketing strategy and how to
create “perfect” content.

Chapter 3: Crafting a Digital Advertising Plan
The secret to powerful digital marketing is traffic. If you can master traffic
acquisition, you can easily drive traffic, sales, and ultimately, growth. Here,
you’ll learn the secrets to crafting a digital advertising plan that actually works.

Chapter 4: Understanding Social Media Marketing
“Going social” isn’t simply about being active on Facebook and Twitter. Learn
the Social Success Cycle and how you can use it to attract your fans and
followers, engage them, and even sell to them.

Chapter 5: Following Email Marketing Best Practices
Forget any rumors to the contrary. Email is alive and well—and if you know
how to use it, it will help you exponentially grow your business. Learn the
role of email in a growing business and how you can use it to quickly move
prospects and customers through the Customer Value Journey.

Chapter 6: Designing Your Search Marketing Strategy
Search marketing has radically changed in the last few years. But we see that
as good news! Today, it can boost your website’s traffic and visitors’ trust while
supporting your other digital marketing disciplines as well. Learn the right way
to do search engine optimization here.

Chapter 7: Applying Website Analytics to Your Digital Marketing
If numbers aren’t your thing, we’ve got you covered. Website analytics are a
powerful tool for helping you figure out what’s working, what’s not, and what
to do next. Learn the process we use here at DigitalMarketer—an easy-to
understand approach anyone can use.

Chapter 8: Leveraging Conversion Rate Optimization to Drive Growth
Conversion rate optimization may sound hard, but it doesn’t have to be.
And it’s critical to your success as a digital marketer. We’ll show you how to
implement a simple framework that will guide everything you do as a digital
marketer.